Yellow | YRC Takes Fight for Shippers to News Media

J

Jay C

Guest
The debt-for-equity swap retired $470 million in debt and transferred ownership of the company to its bondholders, triggering long-term lending and labor agreements.

Regaining business shippers shifted to other less-than-truckload carriers and adding new volume is now critical for the company's plans to reverse its fortunes in 2010.

YRC is heralding the success of its debt swap in online advertising with The Wall Street Journal and The New York Times, stressing the importance of its survival to shippers.

The ads took the form of a letter to customers from YRC Worldwide Chairman and CEO William D. Zollars thanking them for their business and extolling YRC's employees.

The company is offering shippers that tender multiple shipments $50 off their next 10 less-than-truckload shipments worth $150 or more.

Shippers attach $50 discount coupons to the "special instructions" section of their bills of lading to receive the special promotional discount.

YRC Takes Fight for Shippers to News Media | Journal of Commerce
 
YRC ads in WSJ and NY times

Check out the ads in the Wall st. Journal and the New York times. I don't know how to post a link but copies are on YRC website. It's about time the company took some better initiative to draw customers, new and old.
 
I thought that all of the givebacks and debt for equity swaps were so we could pay off debt now we are giving customers cash rebates on their shipments. What a joke! Hoffa and crew are there to make sure that the money was going to the right places. If we are losing money on the freight as it is, how are we going to make money on even further discounted freight???? Anyone have any answers?
 
I thought that all of the givebacks and debt for equity swaps were so we could pay off debt now we are giving customers cash rebates on their shipments. What a joke! Hoffa and crew are there to make sure that the money was going to the right places. If we are losing money on the freight as it is, how are we going to make money on even further discounted freight???? Anyone have any answers?

Here's your answer, this may get edited but I'll give it my best shot. Dude.....your a ****. The Givebacks we so the company "might" have the money to keep operating while they tried to restructure. The debt for equity swap was so they could "retire" almost 500M in debt and make it more likely that they would be able to get financing from the banks/investors to try and ride out this economy for the first half of 2010. Which would probably be YRC's best chance at survival. As for the coupons..... they are not meant for the company to make money. Any intelligent person knows this company will not be "making money" for some time. Now with that said, it's all about revenue and liquidity. They have to keep the cash flowing in order to keep the banks happy. The coupons are being used to drive sales. To gain back lost customers and build back customer confidence in the brand. It's not about "making money" at this point, it's about "cash flow and tonnage". Hope this helps..... giggity
 
Here's your answer, this may get edited but I'll give it my best shot. Dude.....your a ****. The Givebacks we so the company "might" have the money to keep operating while they tried to restructure. The debt for equity swap was so they could "retire" almost 500M in debt and make it more likely that they would be able to get financing from the banks/investors to try and ride out this economy for the first half of 2010. Which would probably be YRC's best chance at survival. As for the coupons..... they are not meant for the company to make money. Any intelligent person knows this company will not be "making money" for some time. Now with that said, it's all about revenue and liquidity. They have to keep the cash flowing in order to keep the banks happy. The coupons are being used to drive sales. To gain back lost customers and build back customer confidence in the brand. It's not about "making money" at this point, it's about "cash flow and tonnage". Hope this helps..... giggity

good answer
 
And might I add, with the supposed 90/90 FE promo, if it's fact.....then it will be ending soon. I would guess that they revert back to regular rate "if" they have been hauling the customers freight for nothing for the last 3mos. And here is YRC in position to undercut "them" by 50bucks a shipment. Not saying that's what's going on, but I gotta feeling i just pinned the tail on the donkey..........
 
And might I add, with the supposed 90/90 FE promo, if it's fact.....then it will be ending soon. I would guess that they revert back to regular rate "if" they have been hauling the customers freight for nothing for the last 3mos. And here is YRC in position to undercut "them" by 50bucks a shipment. Not saying that's what's going on, but I gotta feeling i just pinned the tail on the donkey..........
Although this reply is redundant for you, I truly believe that you are wasting bandwidth when you try to explain most of what is going on at YRCW. A lot of these people are either A. posting to get a reaction or B. they enjoy seeing their user name. They certainly are not interested in facts OR truthes. But it is encouraging to read posts from people who have some insight into what a business plan is.
 
Although this reply is redundant for you, I truly believe that you are wasting bandwidth when you try to explain most of what is going on at YRCW. A lot of these people are either A. posting to get a reaction or B. they enjoy seeing their user name. They certainly are not interested in facts OR truthes. But it is encouraging to read posts from people who have some insight into what a business plan is.

Well thanks Albag. I didn't start out holding a steering wheel, I spent about 12yrs as GM of a business that did about 1.5M in sales a year and had about 40 employees. I don't know everything but I understand that even if you haul it cheaper, if you increase the # of shipments it actually reduces your operating cost. Some times for real, and some time's on paper. Your margin may be smaller but your actual cost to provide that service is reduced. And the banks like that...
 
I thought that all of the givebacks and debt for equity swaps were so we could pay off debt now we are giving customers cash rebates on their shipments. What a joke! Hoffa and crew are there to make sure that the money was going to the right places. If we are losing money on the freight as it is, how are we going to make money on even further discounted freight???? Anyone have any answers?

Noone reads anything anymore. Go back and read all the literature about the givebacks.
The company could not use the concessions to invest in outside companies by way of purchases or investments. They are allowed to use the concessions for the good of the company.
 
The only problem with the discount is all the other companies can keep the price just as low and for alot longer than YRCw can. It all comes down to densisty and with the 40 to 50% loss of freight it just makes it that much harder for YRC to survive. Trucks have to cover a longer distance for p/u's and deliveries costing the company millions daily. Less trucks on the street makes it harder to make P/U's, causing missed pu's. Missing pu's and the long drawn out bond exchanged along with predictions of bankruptcy and predatory pricing have snowballed into a run away train of lost customers. And until we can show a profit customers will stay away. The only way to get them back is to make money, and we have to do it soon because the train is running out of track.
 
For years I have pointed out that Zollars has claimed profits based solely on the synergies of the companies, the consolidation of terminals and the sale of properties. Always saving and cutting expenses, never actually MAKING money. Now is the time to start making money. Regardless of "sale" prices, the only way we are going to make it out of the Valley of Death is to put more freight on our trucks. Every empty foot of a trailer is lost money. More freight, regardless of price, will lead to more revenues and ultimately, more profits. Stop worrying about what you can't control, and instead, take the bull by the horns and put that freight on your truck. Realize that you, are the face of the company, that the customer sees on a daily basis.
 
Lets see, this pos company was already giving big discounts. Then they got the 10% wage theft and dicounted the freight more. Then they got the pension giveback and another 5% wages and discounted even more then before. Now fed-x and conway start to slam them back with their own medicine and bill and pos hoffa cry foul. These morons can beg and beg and get 10,000 times more freight on the wrecks they call trucks but when you're operating at what, a 115 ratio you're just going to go out of business 10,000 times faster. They have no plan, never had a plan, unless you call laying off 35,000 people a plan. Just look at the economy, another 144,000 new unemployment claims! Things aren't getting better, there getting worse. The g can cook the numbers all they want but December retail sucked they said this morning, nobodys buying anything, people are scared. How about trying this novel idea bill, offer superior service so you can charge a higher rate rather then the same old "we'll get it there when we get it there" crap. Theres no more loans coming! This quarter will be the tell all one. I wonder how much the Wall St Journal advertisements cost. Isn't that why the pos company is paying salesmen? Must be the WSJ ships a lot of freight with yrc! I'm sure all the shipping clerks in charge get the WSJ everyday let alone have time to read it, they have to work unlike bill and pos hoffa. Wonder where wick's $800,000 bonus and options are coming from, maybe your pension payments? Talk about pounding money down a rat hole.
 
Gee, I'm happy to see YRC can pay that kind of money to Wicks. A nationwide company with nothing but problems in a bad economy. The poor fella has to show results or get fired. For a measly $800,000? And gee, the freight rate is still above national average. Things have not improved economy wise and YRC is still there. Rockin and rollin. Operating losses improving every quarter. Oh man, how do they do it? And they are doing business with JP Morgan, the Wall Street Journal and NY Times. When you need help..get the best eh. This might be a little hard for some dogs out there to understand but I think the drivers have a lot to do with the success :order: .. not the dogs
 
Top