If you’re a company like Enterprise Rent-A-Car, you cut ties with the NRA in a very loud and grand fashion. According to the Politico/Morning Consult poll, every company that publicly severed its ties with the NRA has seen a dip in public approval, with Enterprise Rent-A-Car seeing the largest at 49 points down to 25. But the problem is that you aren’t just cutting ties with an organization. You’re cutting ties with what the organization represents, insulting the people who subscribe to those ideas, and punishing them for holding them. They see your move as a sort of virtue signal, by which you used the organization these people align with as a prop. https://www.redstate.com/brandon_mo...ies-cut-ties-nra-seeing-drop-public-approval/ I was guessing this showboating would backfire, most Americans don’t like cowards. I’d also guess new NRA memberships and ar-15 sales have skyrocketed. Good luck to these companies weaseling their way out of this one.