Are you serious....
If this isn't a self-centered approach to business. What the hell ever happened to people first/have fun business principles. When I deliver my freight, it is to people I know and would give the best service I am capable of doing. Watching those stupid videos isn't gonna make me doing anything better, because I already do it. Not because I have to, but because I want to. I do believe in good customer care, because ultimately they are the ones who pay our wages. I have thought this way ever since my first year of driving all the way back in 1993.