Rebranding ramping up shortly.

Discussion in 'XPO Logistics' started by upnorth, Jun 21, 2016.

  1. upnorth

    upnorth Super Moderator Staff Member

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    All shop locations, and several key fac's around the nation will be doing the rebranding. Large tents are being set up, lifts are being dropped off, decals starting to arrive. Not sure on the specifics on how they will get other barns equipment to these sites. Outside vendor. Was told 8 months to get everything done.
     
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  2. dalesr

    dalesr Well-Known Member

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    They have a tent at xnw. Saw a few come out, lift gates. Saw one older trailer with the new stickers at my place, looked pretty shabby to me, old trailer, new, whit stickers. Hope it fades some.
     
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  3. icuicp

    icuicp Well-Known Member

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    Any tractors rebranded?
     
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  4. upnorth

    upnorth Super Moderator Staff Member

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    Rebranding all units.
     
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  5. micshol

    micshol Member

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    I saw 3 rebranded trailers this morning up till now all I've seen has been new trailers
     
  6. MikeJ

    MikeJ Well-Known Member

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    I saw an XPO Logistics pup on I-80 in Ohio yesterday part of a triples set so it's defiantly starting.
     
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  7. ESP

    ESP Well-Known Member

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    All Good things take time.
     
  8. icuicp

    icuicp Well-Known Member

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    In locations where equipment is being rebranded, is there an order that this goes in ? ( Like oldest to newest? ) And , how long does it take? ( If a driver runs to a FAC where the rebranding is taking place , can the tractor be rebranded before he has to leave ? )
     
  9. dalesr

    dalesr Well-Known Member

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    I
    I haven't seen any action in the "tent" while the fac is running. They will have two trailers in there ready for whoever is doing the sticking of stickers when I leave around 5:30am. I'd ask a question or two at the xnw shop, but I know the answer would be "I don't know"! I can't imagine that tractors will be re-branded while we wait, but who knows.
     
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  10. icedriver

    icedriver Well-Known Member

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    We were told that trailers would be first, then tractors would be done when they went in on pm.
     
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  11. DSR86

    DSR86 Active Member

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    There have been several rebranded trailers filtering in over the last few days.. Just stickers over the old stickers. IMO it looks like crap up close. Good from far, but far from good.
     
  12. icedriver

    icedriver Well-Known Member

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    Lipstick on a pig!
     
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  13. vetran peddleman

    vetran peddleman FOR ENTERTAINMENT USE ONLY

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    Quarterly update stated that everything will be re-branded by the end of next March: All done going into the month of April 2017. We shall see.
     
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  14. vetran peddleman

    vetran peddleman FOR ENTERTAINMENT USE ONLY

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    Yeah Dalesr...we had an old trailer come to our barn that looked like you know what. The old muti colored Conway blue side stripes near the bottom of the unit were covered over w/ some kind of white tape that was a brighter shade of white than the rest of the trailer.. I guess my expectations of all our equipment coming to us as factory new and impeccably crisp and clean w/ it's XPO logo is stretching it a bit much my part.
     
  15. vetran peddleman

    vetran peddleman FOR ENTERTAINMENT USE ONLY

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    Don't know about that ICUICP...but we got a new city M2 auto that was branded XPO. Apparently all tractors coming out of the factory from now on will be branded XPO.
     
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  16. ole man

    ole man Active Member

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    XLX got its first rebranded Cascadia yesterday.
     
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  17. dalesr

    dalesr Well-Known Member

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    Funny how we have a shop with a truck wash in Springfield and we aren't doing any of this. Like you said, pretty sad looking stuff if you ask me. We had a mechanic quit recently and they are not allowed to replace him. That one less mechanic has screwed up everyone else's schedule. Now the shop will be locked up tight, literally, every day from 1:30-3:00pm with nobody there. Won't affect me on linehaul, but I'm sure someone will need something at that time, smh.
     
  18. whip1

    whip1 Well-Known Member

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    You guys kill me. First you complained that they didn't rebrand quick enough, now you complain it doesn't look good enough. Call me crazy, but some of you wouldn't be happy if they gave you a million dollar bonus.
     
  19. dalesr

    dalesr Well-Known Member

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    I'd be ok with a bonus like that, just don't take half in taxes! Seriously, I just don't want our equipment to look like crap going down the road.
     
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  20. vetran peddleman

    vetran peddleman FOR ENTERTAINMENT USE ONLY

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    Yeah and you know why Whip? Cause the Fed's would probably half of it in taxes.
     

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