Griz,
With a terminal that size, his year-long goal probably isn't attainable. But his idea is noble. Goals need to be realistic and attainable to have anyone get on board.
But, to the question of if getting the 15% back would help morale, of course it would initially. But it's a proven fact that our industry likes to whine and moan about everything, so the morale would slowly go back to reality when everyone walks through the gate and sees the same crap. Management needs a make-over, but so do the employees. My personal opinion is that it will never change now since the top brass top have zero leadership skills.