3. "Whenever possible, go outside the expertise of the enemy. Look for ways to increase insecurity, anxiety and uncertainty. (This happens all the time. Watch how many organizations under attack are blind-sided by seemingly irrelevant arguments that they are then forced to address.)
5. "Ridicule is man's most potent weapon. It is almost impossible to counteract ridicule. Also it infuriates the opposition, which then reacts to your advantage."
6. "A good tactic is one your people enjoy."
8. "Keep the pressure on, with different tactics and actions, and utilize all events of the period for your purpose."
10. "The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition. It is this unceasing pressure that results in the reactions from the opposition that are essential for the success of the campaign."
And the one they use most often and in this case in particular
13. Pick the target, freeze it, personalize it, and polarize it. In conflict tactics there are certain rules that [should be regarded] as universalities. One is that the opposition must be singled out as the target and 'frozen.'...
"...any target can always say, 'Why do you center on me when there are others to blame as well?' When your 'freeze the target,' you disregard these [rational but distracting] arguments.... Then, as you zero in and freeze your target and carry out your attack, all the 'others' come out of the woodwork very soon. They become visible by their support of the target...'
"One acts decisively only in the conviction that all the angels are on one side and all the devils on the other." (pps.127-134)
"Alinsky's second chapter, called Of Means and Ends, craftily poses many difficult moral dilemmas, and his 'tenth rule of the ethics of means and ends' is: 'you do what you can with what you have and clothe it with moral arguments.' He doesn't ignore traditional moral standards or dismiss them as unnecessary. He is much more devious; he teaches his followers that 'Moral rationalization is indispensable at all times of action whether to justify the selection or the use of ends or means.'...
"The qualities Alinsky looked for in a good organizer were:
ego ("reaching for the highest level for which man can reach — to create, to be a 'great creator,' to play God"),
curiosity (raising "questions that agitate, that break through the accepted pattern"),
irreverence ("nothing is sacred"; the organizer "detests dogma, defies any finite definition of morality"),
imagination ("the fuel for the force that keeps an organizer organizing"),
a sense of humor ("the most potent weapons known to mankind are satire and ridicule"), and an
organized personality with confidence in presenting the right reason for his actions only "as a moral rationalization after the right end has been achieved.'...
"'The organizer's first
job is to create the issues or problems,' and 'organizations must be based on many issues.' The organizer 'must first rub raw the resentments of the people of the community; fan the latent hostilities of many of the people to the point of overt expression. He must search out controversy and issues, rather than avoid them, for unless there is controversy people are not concerned enough to act. . . . An organizer must stir up dissatisfaction and discontent.'"