The company named used as a verb and printed in world wide dictionaries!

EXAMPLE:

A trademark used for an express shipping service. This trademark often occurs in print in lowercase as a noun or verb: "For years, people in offices across the United States have talked about 'fedexing packages' and receiving or sending 'fedexes.'"

Just like Xerox means Photocopying and FedEx refers to shipping something, the term Google has become synonymous to searching for information on the web.

Now even the widely respected Oxford English Dictionary have also put their stamp of approval on the tremendous popularity of the term.

Now, thats name recongnition!