King of the road? Truckers tout life in campaign to draw recruits (BizJournals)

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King of the road? Truckers tout life in campaign to draw recruits (BizJournals)

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King of the road? Truckers tout life in campaign to draw recruits (BizJournals)

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12-04-2006, 02:00 AM

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King of the road? Truckers tout life in campaign to draw recruits (BizJournals)

The trucking industry wants to jump-start its search for new drivers by investing as much as $50,000 into an advertising campaign to recruit new workers from other professions.

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