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FedEx Freight | Rory Mcilroy Fedx Cup

The scary part here is that you two don't understand the value of advertising. It's worked pretty well for major brands like FedEx. Not so much for minor/failing brands like Yellow/Roadway. Oh wait, they really don't advertise do they...
 
silent trucker said:
The scary part here is that you two don't understand the value of advertising. It's worked pretty well for major brands like FedEx. Not so much for minor/failing brands like Yellow/Roadway. Oh wait, they really don't advertise do they...
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No the scary part is people believing an established brand like fed ex has to spend 75 million on a golf tournament to advertise.
 
silent trucker said:
The scary part here is that you two don't understand the value of advertising. It's worked pretty well for major brands like FedEx. Not so much for minor/failing brands like Yellow/Roadway. Oh wait, they really don't advertise do they...
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The scary part is these idiots wanted a “U” so they could tell the company how to conduct their business...and they wonder why “U” companies are struggling!!
 
Crazy Trucker said:
I know it's tough to be able to think logically and not follow the other sheep (clowns) who can't.
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Sadly, you just don't get it. The world is far from being as simple as you simpletons believe it is. You know, you simpletons who complain about every expense that the company spends money on, other than wages. I call you guys the "Me! Me!" crowd. It's all about "ME ME". Give "ME" more!
 
silent trucker said:
Sadly, you just don't get it. The world is far from being as simple as you simpletons believe it is. You know, you simpletons who complain about every expense that the company spends money on, other than wages. I call you guys the "Me! Me!" crowd. It's all about "ME ME". Give "ME" more!
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I do get it sadly you don't. I'm not complaining just smart enough to see what you and the other ignorant clowns can't. Keep on working that under the desk job sadly it's not going to help your retirement out. You clowns would be happy if they took benefits away which is sad.
 
Crazy Trucker said:
No the scary part is people believing an established brand like fed ex has to spend 75 million on a golf tournament to advertise.
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I have to agree. There are way more cheaper and effective ways of advertising these days and a company like FedEx doesn't need to reach too far because the trucks on the road and the service they provide does most of the talking.

I was watching the Phillies game last night and right behind home plate I see an ODFL banner. I don't know what they paid for it, but I know it wasn't 15 mil and more people saw it than those that know about whatever that was in Atlanta. If not for these forums, I wouldn't have known the FedEx cup existed.
 
Streaker69 said:
I have to agree. There are way more cheaper and effective ways of advertising these days and a company like FedEx doesn't need to reach too far because the trucks on the road and the service they provide does most of the talking.

I was watching the Phillies game last night and right behind home plate I see an ODFL banner. I don't know what they paid for it, but I know it wasn't 15 mil and more people saw it than those that know about whatever that was in Atlanta. If not for these forums, I wouldn't have known the FedEx cup existed.
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Phillies...they advertise at horse races now?? :idunno:
 
Crazy Trucker said:
I do get it sadly you don't. I'm not complaining just smart enough to see what you and the other ignorant clowns can't. Keep on working that under the desk job sadly it's not going to help your retirement out. You clowns would be happy if they took benefits away which is sad.
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You get it from the business agent while sitting under his desk?
 
Purple Hammer said:
70 million. The winners share is 15 million.
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And that is just the prize fund. They probably pay naming rights, somebody pays for all the signage, the tee markers, all the shirts and vests. You can bet senior management gets the royal treatment when the tour rolls into their area. Then again my company pays millions, I'm sure to sponsor golfers who rarely crack the top twenty five, and a 12X12 decal on 2 Ferrari F-1 cars. Exposure time, Fed-Ex wins.....
 
silent trucker said:
The scary part here is that you two don't understand the value of advertising. It's worked pretty well for major brands like FedEx. Not so much for minor/failing brands like Yellow/Roadway. Oh wait, they really don't advertise do they...
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YRC used to be marketed by the "Jim Furyk Brand" I don't know if he still does. It "The Jim Furyk Brand" was worth 6 million dollars a year for him & his marketing group in 2012! Here is an article from Street"s & Smith's
Sports Business Journal: https://www.sportsbusinessdaily.com/Journal/Issues/2012/01/23/Marketing-and-Sponsorship/Furyk.aspx
 
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