imported_River17
TB Veteran
- Credits
- 0
1,2,3, Succeed -- FedEx.com
FedEx woos small biz with Internet parodies
FedEx Corp is famous for memorable television commercials, but like many big companies, it is following customers as they navigate from the television to the computer and in turn, shipping much of its marketing to the Web.
One of the package delivery giant's biggest Web campaigns, running on video websites such as YouTube and Hulu, is a series of three-minute parodies called "1-2-3 Succeed!" starring comedian Fred Willard.
The spots are a departure for FedEx, which has always spent its advertising and promotion budget -- $379 million in 2009 -- on pricey marketing vehicles like the Super Bowl to snag accounts that need and can afford its premium shipping services.
But now, FedEx has set its sights on small businesses, or those with fewer than 100 employees, said Steve Pacheco, FedEx's managing director for advertising.
FedEx woos small biz with Internet parodies | Reuters
FedEx woos small biz with Internet parodies
FedEx Corp is famous for memorable television commercials, but like many big companies, it is following customers as they navigate from the television to the computer and in turn, shipping much of its marketing to the Web.
One of the package delivery giant's biggest Web campaigns, running on video websites such as YouTube and Hulu, is a series of three-minute parodies called "1-2-3 Succeed!" starring comedian Fred Willard.
The spots are a departure for FedEx, which has always spent its advertising and promotion budget -- $379 million in 2009 -- on pricey marketing vehicles like the Super Bowl to snag accounts that need and can afford its premium shipping services.
But now, FedEx has set its sights on small businesses, or those with fewer than 100 employees, said Steve Pacheco, FedEx's managing director for advertising.
FedEx woos small biz with Internet parodies | Reuters
Last edited by a moderator: