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FedEx Freight | FedEx woos small biz with Internet parodies

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1,2,3, Succeed -- FedEx.com


FedEx woos small biz with Internet parodies

FedEx Corp is famous for memorable television commercials, but like many big companies, it is following customers as they navigate from the television to the computer and in turn, shipping much of its marketing to the Web.
One of the package delivery giant's biggest Web campaigns, running on video websites such as YouTube and Hulu, is a series of three-minute parodies called "1-2-3 Succeed!" starring comedian Fred Willard.
The spots are a departure for FedEx, which has always spent its advertising and promotion budget -- $379 million in 2009 -- on pricey marketing vehicles like the Super Bowl to snag accounts that need and can afford its premium shipping services.
But now, FedEx has set its sights on small businesses, or those with fewer than 100 employees, said Steve Pacheco, FedEx's managing director for advertising.
FedEx woos small biz with Internet parodies | Reuters

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1,2,3 Succeed -- FedEx International


Part of a series of web films highlighting various FedEx products and services. Called "1,2,3 Succeed," the films are send-ups of infomercials and star Fred Willard. This one focuses on FedEx's international capabilities.

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1,2,3 Succeed -- Print Online


A web film highlighting FedEx's print online services. Part of a series of infomercial send-ups called "I,2,3 Succeed" and starring Fred Willard.

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1,2,3, Succeed -- FedEx Office


Another in a series of web films highlighting various FedEx products and services. Called "1,2,3 Succeed," the films are send-ups of infomericals and star Fred Willard. This one focuses on FedEx Office.

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Track Packages with Mobile Solutions by FedEx


FedEx empowers small businesses with Mobile Solutions to access, manage and track shipping all from your mobile phones. FedEx knows SMBs need fast mobile solutions to keep up with today's economy. Watch this spoof infomercial with Fred Willard to learn more about FedEx Mobile Solutions and how these tools can help your business!

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Fed Ex Superbowl Commercial


February 06, 2006

That great caveman Fed Ex Superbowl commercial, probably up there with the best of the year.:biglaugh:

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