Lastly, the recession has been so severe that YRCW’s competitors’ have taken advantage of their challenged position in the marketplace, creating the worst predatory pricing environment in the modern trucking industry’s history. For YRCW’s mostly non-union competitors, a YRCW shut down would end the freight recession for them for the foreseeable future. They are all betting against the company’s survival with their pocketbook, slashing rates by targeting specific lanes and customers. The losses they suffer now will be offset by the market share they ultimately capture if their plans prove correct. This involves often hauling freight at below cost in most cases, all in an effort to hasten the company’s demise. Until the competition gets the message that YRCW is a viable and financially stable enterprise here for the long haul, this downward pricing spiral will continue and remain irrational.