GFS renames Fleet and Markeplace stores.

[Guardrail]

That's right, that was the big announcement that they teased us with for 30 days. They are re-branding the fleet and marketplace stores. The equipment and distributions centers will now be called Gordon Food Service, in place of GFS. The marketplace stores will be called Gordon Food Service Stores.

Gordon Food Service renames retail chain, introduces new logo | MLive.com

WYOMING, MI — The 170-store chain of GFS Marketplace is being rebranded to Gordon Food Service Store, parent company Gordon Food Service announced Monday, Nov. 10.

The 115-year-old Wyoming-based food distributor said a new logo, tagline and name for its growing retail division is part of the evolution of the company's overall corporate brand.

The most visible change is the privately held company’s new logo. While keeping its trademark red, the GFS acronym has been replaced by the full company name, with an emphasis on the Gordon family name.

 

[Guardrail]

Kind of an anticlimactic end to the multitude of rumors that were spawned by this big tease.

 

[Lazlo]

Since they're now in the KC market any word on whether or not there's any plan to open up a marketplace store here?

 

[Guardrail]

Haven't heard a thing.

Guardrail