ODFL | What benefit does ODFL get from being the "official LTL carrier of the NCAA"..just wondering.."

[6PakAbs]

is this for the benefit of investors or national account decision makers? Just curious...

 

[DMT]

Why does a freight company advertise anywhere , or for that matter any company. Each sport or cable news co has THEIR group of people that watch them. I would guess they are looking for another group of viewers that deal with shipping freight who for whatever reason don't ship with OD.

 

[DMT]

Have you been able to watch the NCAA ad ,

Pretty funny

 

[6PakAbs]

My point is that LTL is not a consumer product....is this geared toward the shipping clerk and/or warehouse manager.

 

[steercrazee]

It boosts their ego some and that's probably about it

 

[FatChance]

My point is that LTL is not a consumer product....is this geared toward the shipping clerk and/or warehouse manager.

It's geared to their college buddies who were smart enough to get a job in the real world and not LTL!

 

[6PakAbs]

Have you been able to watch the NCAA ad ,

Pretty funny

looks like they just got a bigger discount??

 

[SuperCourse]

Does this mean the male drivers can use the ladies room?

 

[DMT]

My point is that LTL is not a consumer product....is this geared toward the shipping clerk and/or warehouse manager.

I agree with your point , I would guess it is geared to anybody in a business that has input on shipping. I would also guess that a person in marketing sold the brass on the idea of advertising on sports and news channels.

 

[BIG R GUY]

is this for the benefit of investors or national account decision makers? Just curious...

The NCAA teams get their balls moved by the best LTL carrier.

 

[6PakAbs]

Does this mean the male drivers can use the ladies room?

only if they are transgender

 

[6PakAbs]

The NCAA teams get their balls moved by the best LTL carrier.

balls moved? I hope not a kick in the groin?