Never knew P I E put out a Pie recipe book. Pretty cool marketing & I'll bet when they went into the south they started making Pecan Pie. TB has a legendary Ryder/PIE driver who probably could tell us more about this once great company. Side note: If PIE had merged with ICX (ice cream express) think they would have been known as PIE/ a la Mode? If you click on each pic you can enlarge it, interesting little read.





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