Yellow | Yellow sees tonnage plummet, books Q4 loss

Old yeller just gearing up to look poor for the 2024 contract talks and they will be saying see we are broke & can't afford to buy new mirrors or mudflaps or a pay raise and maybe even need another giveback !! And sad part is union & members will drink the Kool Aid again & vote yes !! :heykoolaid:
 
Old yeller just gearing up to look poor for the 2024 contract talks and they will be saying see we are broke & can't afford to buy new mirrors or mudflaps or a pay raise and maybe even need another giveback !! And sad part is union & members will drink the Kool Aid again & vote yes !! :heykoolaid:
Do you think the Kool Aid will be spiked?
 
They said they were going with the “Yellow” brand because they did a survey and customers said that was the most recognized brand.

They really should have asked why customers recognized that name.

If you ask which brand customers prefer to ship with and list
Yellow
Holland
YRC
New Penn

Yellow The most recognized name will be last every time.
If you remove the New Penn, Holland and YRC names from the choice many customers will choose another carrier all together.

This has been implanted on a small part of their network.They have a huge tonnage drop, customers shipping elsewhere
and they are still going forward with this.
 
They said they were going with the “Yellow” brand because they did a survey and customers said that was the most recognized brand.

They really should have asked why customers recognized that name.

If you ask which brand customers prefer to ship with and list
Yellow
Holland
YRC
New Penn

Yellow The most recognized name will be last every time.
If you remove the New Penn, Holland and YRC names from the choice many customers will choose another carrier all together.

This has been implanted on a small part of their network.They have a huge tonnage drop, customers shipping elsewhere
and they are still going forward with this.
I still hear people say when I walk in, Roadway is here.
 
same thing when yellow and roadway were crammed together, loss, loss, loss of market.
even today, we have much loss of huge customers, due to an "i dont care" attitude from management. there is a refusal to make sales calls, load according to customer wishes for delivery, and if it is late, even for a manufacturer it loses all priority, may sit for weeks.
if failure is our goal, we will overachieve.
 
They said they were going with the “Yellow” brand because they did a survey and customers said that was the most recognized brand.

They really should have asked why customers recognized that name.

If you ask which brand customers prefer to ship with and list
Yellow
Holland
YRC
New Penn

Yellow The most recognized name will be last every time.
If you remove the New Penn, Holland and YRC names from the choice many customers will choose another carrier all together.

This has been implanted on a small part of their network.They have a huge tonnage drop, customers shipping elsewhere
and they are still going forward with this.
They should have choose the Roadway name
 
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