Exactly my point.I would argue that the most recognized name in "freight" is Old Dominion. They are the only freight company advertising on national television. Giving it exposure to most Americans.
BTW, Yellow is recognized for all the wrong reasons, being a "train wreck" or a "dumpster fire" is NOT a ringing endorsement.
And exactly what I said When they announced “one Yellow” and said they chose to go with that name because their survey found it was the most recognized name in freight.