In light of the fact that the Nov. Communication Effectiveness Survey did NOT happen, and the lack of info on what the "other enterprise initiatives" were, said to reduce the insurance enrollment period, we are left to speculate...
Perhaps the latest "enterprise initiative" might be an even more "effective communication" method.
Mr.Friendly The smart urinal
https://www.theverge.com/2017/12/7/16747436/mrfriendly-smart-urinal-ads-sigh
"The company’s pitch is that the urinal is “guaranteed to capture 40 seconds of a gentleman’s attention,” noting that the best time to serve someone an ad is when that “person cannot escape to do something else, and can only focus on your message,” which I guess applies here."