verticalmo
TB Lurker
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All opcos are switching to the orange and purple color combo
FedEx Freight | rebrand
- Thread starter verticalmo
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Great. I still get offered an occasional Express envelope. This'll be a big help.....
silent trucker
TB Veteran
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Where did you hear that?
http://www.adweek.com/news/advertising-branding/why-fedex-consolidating-its-color-scheme-173130
The simplified visual identity was created after FedEx's research showed that purple and orange is one of the most recognized representations of the logo by consumers, according to Patrick Fitzgerald, svp of integrated marketing at FedEx.
The simplified visual identity was created after FedEx's research showed that purple and orange is one of the most recognized representations of the logo by consumers, according to Patrick Fitzgerald, svp of integrated marketing at FedEx.
Crazy Trucker
Busting Clowns daily!!!!
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Great. I still get offered an occasional Express envelope. This'll be a big help.....
This ^^
chitownpeddler
TB Veteran
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Just think how well we can cube out our trailers with all of the ground and express parcels and envelopes!!! Each pup will have 14 skids and 5000 loose envelopes in them!!Great. I still get offered an occasional Express envelope. This'll be a big help.....
Don't joke. It's a real possibility they attempt it.
Redracer3136
BANNED
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Reminds me of the good ole days!!
At SBN we were told in the AM pre-shift. This was according to a FEDEX press release. So I guess it's a done deal. Oh well grab a envelope and be ☺
Why not use the Millions of dollars it;s going to cost to rebrand for better things like
1-- put it into lower healthcare costs
2-- better pension
3--safe driver/safe worker program
4-- performance incentives/bonus
5-- education for mangement to understand that we are a trucking company and to learn how we operate on the streets
just my 2 cents from a dumb long timer
1-- put it into lower healthcare costs
2-- better pension
3--safe driver/safe worker program
4-- performance incentives/bonus
5-- education for mangement to understand that we are a trucking company and to learn how we operate on the streets
just my 2 cents from a dumb long timer
They have talked about it many times. Especially with the cans that express uses.
Crazy Trucker
Busting Clowns daily!!!!
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Easy Cowboy your headed for a random drug test with talk like that.
Redracer3136
BANNED
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I personally don't have a problem with it as long as I still get paid on Fridays, I understand brand recognition and company image carry a lot of weight.
I have a bigger problem with Americans being dumbed down by our federal govt to a point where they can't differentiate between the colors and companies....but I guess that's a different topic for a different day.
I have a bigger problem with Americans being dumbed down by our federal govt to a point where they can't differentiate between the colors and companies....but I guess that's a different topic for a different day.
I;m due for a not so random, random drug test
Sex pistol
Never Mind The Bollocks
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How do you get these drug test? I never get them. I'm feeling a little left out.
Crazy Trucker
Busting Clowns daily!!!!
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Your probably a member of a special club who gets preferential treatment. No big secret.