There is a solid basis to this rumor. The word around is that Yellow is looking to buy ABF.
Yellow has not had the bang for thier advertising buck with the NASCAR ads, so they are looking to purchase ABF to get their hands on the contracr for ABC's hit reality show
"Extreme Makeover- Home Edition"
Yellow feels that with a strong marketing campaign they can increase name recognition, thus being able to raise the capital needed for the main buy out target all along. DHL.
If you notice the DHL colors are yellow and red. Two important things to remember here.
1 - What company are we talking about Yellow - Hello...
2 - From watching pre school shows with my kids I have learned that if you mix Yellow and Red you get orange.
What color is the Yellow logo - BINGO - ORANGE
Need I say anymore.
Lets recap.
Yellow buys ABF to get on Home Edition.
Yellow goes on massive marketing campain.
Yellow buys DHL...
And then they buy Duetscte Bank.