I believe that the mention was of "uniform suppliers", not turning anyone into a walking billboard...And it appears that P&G will be limiting their product line for the ads, and none of those are feminine hygiene products...
And comparing P&G, an American Icon, to the IBT, is, well, ludicrous...
I wonder what YRC would have given to have a corporation write them a check for doing nothing except drive around advertising a company's products..
I gotta go with Rightturn on this one...this was incredibly shrewd ...another first for us..and plenty of people who will complain about it...imagine that..
At YRC we've been doing ads on trl's for several years.